How Coca-Cola is orchestrating models using Lyric Studio

What does supply chain optimization look like at Coca-Cola scale? In this conversation, Saeed Siddiqi, Sr. Director of Supply Chain Optimization at The Coca-Cola Company (North America), shares how his team drives advanced analytics across one of the most complex supply networks in the world.

From 24-month rolling estimates to long-term network design, transition modeling, co-manufacturer strategy, and inventory optimization, Saeed walks through how his team supports products like Powerade, Gold Peak, Topo Chico, and more. We also discuss:

• Why his team transitioned from Llamasoft to Lyric

• The “aha” moment around unifying data management and modeling

• Running models in parallel and sequence

• Reducing tool sprawl and automating reporting

• Adopting a platform-first mindset

• Expanding from optimization into broader supply chain analytics

One word Saeed uses to describe Lyric? Versatile. If you’re in supply chain, operations, or advanced analytics, this is a behind-the-scenes look at how enterprise optimization is evolving inside a global brand.