How Coca-Cola Consolidated compounds its problem solving with Lyric Studio

Brian Morrow is Senior Manager of Product Supply Planning at Coca-Cola Consolidated, focused on network optimization. The company distributes Coca-Cola products and other beverages, and his job is getting all of it to customers as efficiently and cost effectively as possible.

Like most supply chain teams, his ran on constant data from scattered sources, excel files in motion, and processes built inside excel itself.

How the modeling has changed with Lyric Studio:

• Annual models only, expanded to 13-week, monthly and annual
• Ten-year capacity charts in reach, pushing the team toward strategy
• Data science work happening before the model, not after
• One solved problem becoming the input to the next
• Solutions found in minutes where models once took hours

Brian also talks about why Lyric Studio lets a team be creative, and why in a world where macro and micro conditions change constantly, speed is the game changer.