How BODYARMOR saved tens of millions using Lyric Studio

Published:

July 17, 2026

Video Duration:

2 min

When BODYARMOR set out to transform how they planned, produced, and executed operations, they faced complex challenges: disconnected data, slow planning processes, and tools that didn’t deliver actionable insights.

With Lyric Studio, everything changed.

“We are tens of millions of dollars cheaper in how we're executing this year versus last year, and that’s because of how we’re looking at the data.” - Yanni Hronas, Senior Director of Supply Chain Ops

In this customer story, the BODYARMOR team shares how Lyric Studio enabled them to:

Streamline planning and execution across marketing, innovation, and supply chain
Turn raw data into real-time, actionable insights
Save significant time and money through automation and visibility
Empower every team to make faster, smarter, data-driven decisions

From manual, disconnected planning to a unified, intelligent platform, BODYARMOR used Lyric to achieve efficiency, agility, and measurable business impact.

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Supply chains run on thousands of interconnected decisions. Demand shapes production. Inventory affects transportation. Every choice influences another. Every decision matters.