

How WESCO replaced disconnected planning tools with Lyric Studio
Published:
September 22, 2026
Video Duration:
4:30 min
More than 800 warehouses, and most of the business is project based. Esmaeel Moradi, Director of Global Supply Chain Strategy at WESCO, shares how his team models problems no off-the-shelf algorithm covers.
WESCO distributes electrical, communications and utility products across industrial, construction and data center segments. Network design, inventory and transportation each got solved in a separate tool, then the results were pulled out and stitched together by hand before anyone could present them.
What that looks like in Lyric Studio now:
- A custom algorithm for offcut waste on cut-to-length wire reels
- Inventory and transportation modeled together in one scenario
- Trade-offs settled for WESCO, not for one team
Capacity planning and labor planning are next, published as apps his stakeholders run themselves. The word before Lyric Studio, in Esmaeel's telling: disconnected.
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Supply chains run on thousands of interconnected decisions. Demand shapes production. Inventory affects transportation. Every choice influences another. Every decision matters.





