

DHL Supply Chain replans in hours instead of days, with Lyric Studio
Published:
October 15, 2026
Video Duration:
3:25
Simon Woodward is Senior Director for Lead Logistics Partner at DHL Supply Chain. His team runs a 4PL service that sits above 3PL and orchestrates supply chains for its customers, from how much inventory each site should hold to how to rebalance it.
It takes on the most complex networks, like an automotive plant with 300 suppliers sending 3,000 shipments a week and rates from 30 carriers. When something changes, the team reruns the model in Lyric Studio and finds a better plan in a few hours instead of four to five days, typically at 10% lower cost.
What that means for DHL's customers:
• A partner inside the planning process, shaping decisions
• Transport plans optimized sooner, week after week
• Fast answers to every new what-if, like 20% more volume
Simon also explains how Lyric Studio is widening who builds the models, from continuous improvement engineers fluent in Python to value creation managers who know the customer problem best. In his words: "It really changes their role and changes what they can achieve."
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Deliver Better Decisions Faster
Supply chains run on thousands of interconnected decisions. Demand shapes production. Inventory affects transportation. Every choice influences another. Every decision matters.





