Estée Lauder

How Estée Lauder future-proofed its supply chain with Lyric Studio

Beauty · Global CPG

Published:

Video Duration:

5 min

At Empower 2025, we sat down with Eileen Rogan (The Estée Lauder Companies) to talk about supply chain transformation through data, network optimization, and composable decision intelligence.

The Estée Lauder Companies is home to 20+ beauty brands across skincare, makeup, haircare, and fragrance, sold in 150+ countries.

In this interview, Eileen shares how her team is democratizing data to move faster, transitioning network design onto Lyric, and expanding modeling to include new product innovation. She also discusses connecting strategic capacity planning with operational data, improving agility as conditions change (including tariffs), and using AI/ML to make decisions smarter over time. “One word I would use to describe working with Lyric is partnership.”

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Deliver Better Decisions Faster

Supply chains run on thousands of interconnected decisions. Demand shapes production. Inventory affects transportation. Every choice influences another. Every decision matters.

Estée Lauder