How Coca-Cola achieves dynamic order management

Disconnected decisions create friction.

We spoke with Wes Finger, Senior Director, North American Supply Chain at the Coca-Cola Company, about how his team is modernizing order management with Lyric Studio.

By stitching together inventory allocation, order updates, and truckload optimization into one platform, Coca-Cola North America can:

• Touch fewer orders

• Ship more product

• Manage inventory and customer commitments together

• Deliver an improved customer experience

No more cutting product one day and adding it back the next. Decisions are evaluated upfront, in one pass.

Wes describes the platform in one word: dynamic. For his team, that means turning ideas into real improvements quickly and building solutions that set them up for the future.