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How Lyric is enabling faster and better decision-making for Krispy Kreme
QSR · Fresh Logistics
Published:
Video Duration:
2min
What makes Krispy Kreme complex? 🍩
When every donut is made fresh and every day starts with zero inventory, speed and precision aren’t optional...they’re essential.
In this video, Sam Fellows, Head of US Logistics at Krispy Kreme, shares how the iconic brand tackles one of the toughest challenges in supply chain management: delivering fresh donuts to 7,000 customers nationwide, every single day.
Discover how Krispy Kreme partnered with Lyric to:
Accelerate decision-making across logistics
Improve consistency and confidence in analysis
Optimize routing and network design
Unlock powerful new value through daily demand planning
Connect forecasting, capacity, and routing into one unified platform
With Lyric, Krispy Kreme is building a fully connected decision-making system- one that saves time, reduces manual work, and enables faster, smarter choices when freshness is on the line.
Better decisions. Faster execution. More joy delivered.
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Deliver Better Decisions Faster
Supply chains run on thousands of interconnected decisions. Demand shapes production. Inventory affects transportation. Every choice influences another. Every decision matters.