How Coca-Cola Modernized Supply Chain Optimization

What does it take to replace the legacy optimization engine inside one of the world's most complex supply chains...without disrupting the business?

Saeed Siddiqi, Senior Director of Supply Chain Optimization at Coca-Cola North America, and Mack Hathaway, lead modeler on the transition, share a firsthand account of how they modernized their supply chain modeling ecosystem.

Saeed will share how his team evolved from a traditional network optimization capability into a broader supply chain analytics function and why Lyric's platform-first approach, integrated data management, and sequential modeling capabilities became the catalyst for change.

You'll hear how Coca-Cola:

• Evaluated and selected a next-generation alternative to legacy tools

• Reduced friction between data prep, modeling, and reporting

• Built a champion-led adoption model to drive change

• Began decomposing and recomposing models in parallel and sequence

• Is moving from weekly Excel exports to automated, in-platform reporting

• Envisions a broader analytics future beyond optimization

Mack will provide a hands-on look at how the team built and structured their Lyric environment, offering a practitioner's view of what the transition looks like in practice.

If you're leading supply chain modeling, network optimization, or enterprise analytics transformation, this session offers practical lessons from a live migration inside one of the world's most complex supply chains.