Can We Do That in Lyric? | Sam Fellows, Krispy Kreme

What if your supply chain team wasn’t just modeling or planning, but building intelligent products for complex business problems? In this session, Sam Fellows, VP of Logistics of Krispy Kreme, shares his blueprint for creating a powerhouse supply chain organization that delivers high-impact decision intelligence fast.

Inspired by Amazon’s SCOT model, Sam is shifting to a platform-first approach where optimization, prediction, and adaptability are built in and business needs turn into applications in weeks, not months.