What makes Krispy Kreme complex? 🍩

When every donut is made fresh and every day starts with zero inventory, speed and precision aren’t optional...they’re essential.

In this video, Sam Fellows, Head of US Logistics at Krispy Kreme, shares how the iconic brand tackles one of the toughest challenges in supply chain management: delivering fresh donuts to 7,000 customers nationwide, every single day.

Discover how Krispy Kreme partnered with Lyric to:

• Accelerate decision-making across logistics

• Improve consistency and confidence in analysis

• Optimize routing and network design

• Unlock powerful new value through daily demand planning

• Connect forecasting, capacity, and routing into one unified platform

With Lyric, Krispy Kreme is building a fully connected decision-making system- one that saves time, reduces manual work, and enables faster, smarter choices when freshness is on the line.

Better decisions. Faster execution. More joy delivered.