The hard problems in demand haven't changed: a launch with no track record, a seasonal offer that comes back a little different every year, a promotion that moves more than the item on sale. 

They've stayed hard because solving them well took more science and effort than most teams could justify. That math is finally moving, on both sides of the job: a new generation of forecast science has taken hold, and the path from forecast to plan is being rebuilt around agents, with the planner's role evolving with it.

Ganesh and Vish get into all of it:

• How most demand stacks are settled: stat forecasting in the system, the real science somewhere else

• The next generation of forecast science, and what it means for your hairiest items

• How agents change the work between the forecast and the plan, and what stays yours

• The three questions every demand leader is quietly asking, answered out loud

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There's more happening in demand right now than most teams have heard about. Don't sit this one out.