What does it take to replace the legacy optimization engine inside one of the world’s most complex supply chains...without disrupting the business?

Join Saeed Siddiqi, Senior Director of Supply Chain Optimization at Coca-Cola North America, and Mack Hathaway, lead modeler on the transition, for a candid and open conversation about how they went about modernizing their supply chain modeling ecosystem.

Saeed will share how his team evolved from a traditional network optimization setup into a broader supply chain analytics function - and why Lyric’s platform-first approach, integrated data management, and sequential modeling capabilities became the catalyst for change.

You’ll hear how Coca-Cola:

• Evaluated and selected a next-generation alternative to legacy tools

• Reduced friction between data prep, modeling, and reporting

• Built a champion-led adoption model to drive change

• Began decomposing and recomposing models in parallel and sequence

• Is moving from weekly Excel exports to automated, in-platform reporting

• Envisions a broader analytics future beyond optimization

Mack will provide hands-on insight into how the team structured their Lyric transition, built smart workarounds, and is designing the next phase - including automated reporting and sequential tactical-to-strategic modeling.

If you're leading supply chain modeling, network optimization, or enterprise analytics transformation, this session will offer practical lessons from a real platform migration inside a complex global organization.